Stretch Armstrong goes to the big screen.

By a Front Row Features Staff Report

HOLLYWOOD—Relativity Media has partnered with toy company Hasbro, to develop and produce a live-action film based on Stretch Armstrong, the iconic action hero figure launched in the 1970s, it was announced today by Relativity’s Co-President, Tucker Tooley and Hasbro’s President and CEO, Brian Goldner.

Fans of the toy will have a wait a bit to see Armstrong on the big screen. The film is targeted for an April 11, 2014 release date.

The film will be produced by Relativity’s CEO, Ryan Kavanaugh (“The Fighter”), Hasbro’s Goldner (“Transformers”) and Bennett Schneir, Senior Vice President and Managing Director, Motion Pictures (“Battleship”). Tooley (“Immortals”) will serve as executive producer.

Relativity will be the domestic distributor and will release the film internationally through its network of foreign output partners.