As August winds to a close, our thoughts turn to Halloween and horror.
Six Flags, the world’s largest regional theme park company and CBS Films have an exclusive national partnership to provide Six Flags guests with a unique experience in support of CBS Films and Lionsgate’s latest horror movie release, “Hell Fest,” in theaters Friday, Sept. 28.
In “Hell Fest,” college student Natalie (Amy Forsyth, “Rise”) is visiting her childhood best friend Brooke (Reign Edwards, “Snowfall”) and her roommate Taylor (Bex Taylor-Klaus, “Voltron”). If it was any other time of year these three and their boyfriends might be heading to a concert or bar, but it is Halloween which means that like everyone else they will be bound for “Hell Fest”—a sprawling labyrinth of rides, games, and mazes that travels the country and happens to be in town. Every year thousands follow Hell Fest to experience fear at the ghoulish carnival of nightmares.
But for one visitor, Hell Fest is not the attraction—it is a hunting ground. An opportunity to slay in plain view of a gawking audience, too caught up in the terrifyingly fun atmosphere to recognize the horrific reality playing out before their eyes. As the body count and frenzied excitement of the crowds continues to rise, he turns his masked face to Natalie, Brooke, Taylor and their boyfriends who will fight to survive the night.
A terrifying thrill ride from iconic horror producer Gale Anne Hurd (“The Walking Dead,” “The Terminator”), Tucker Tooley (“Limitless”) and director Gregory Plotkin (“Paranormal Activity: The Ghost Dimension”).
In collaboration with the release of “Hell Fest” in theaters, Six Flags and CBS Films are launching new haunted attractions based on the movie at three Six Flags theme parks this Fright Fest. The company’s industry leading entertainment teams at Six Flags Magic Mountain in Valencia, Calif., Six Flags Great Adventure in Jackson, N.J. and Six Flags Great America in Gurnee, Ill., will transform haunted mazes into real life replicas of the movie’s most unnerving, goriest and most epic scenes.
“Our guests visit Fright Fest to experience the scariest and most haunting attractions in North America. Partnering with CBS Films adds a new, completely immersive in-park experience to our existing lineup and will take this year’s event to a whole new level of fear,” said Vice President of North America Strategic Marketing & Partnerships Stephanie Borges.
Guests who are brave enough to enter will walk through the Devil’s Mouth into The Hell Fest Maze and venture through a number of rooms, each themed to depict scenes straight from the movie including: The Mausoleum, an increasingly narrow corridor that forces guests to feel the touch of death, The Mask Room a haunting room filled with floating white faces that could spring to life when visitors least expect it, The Doll Room, filled with dolls straight out of the worst nightmares and The Torture Chamber, where the bodies of the disassembled, dissected and disemboweled wish to share their horrific ending.
Fans can view the trailer here: https://youtu.be/Uz2Sw9usKXk
Room by room, guests must find their way out, or risk being trapped by “The Other,” the movie’s deranged antagonist.
“Fall means Halloween and for millions of people, Halloween means Fright Fest at their favorite Six Flags theme park,” said the film’s director Gregory Plotkin in a statement. “We are excited for Six Flags patrons to have the unique opportunity to step inside the terrifying world of ‘Hell Fest.’ I can’t wait to hear the screams and laughter!”
Six Flags will also promote the movie’s nationwide release through Six Flags Media Networks platforms; including Nielsen measured Six Flags TV.
Fright Fest runs Fridays, Saturdays and Sundays from Sept. 15 through Oct. 31. Operating schedules vary by park. For more information, visit sixflags.com.